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Feel Free to Ask Questions!

Tel : +8615850513534

E-mail : apply@acasc.cn

  • Application Deadline:2017/08/15
  • Tuition:¥24000.00
  • Application Fee:¥800.00
  • Service Fee:¥350.00
How To Apply

Applying through ACASC generally takes a few minutes to complete. It takes 5 steps to complete the application.

1. Click “Apply Now” button at the top of the page.

2. Fill in online application form.

3. Upload required documents.

4. Pay the application fee and the ACASC service fee

5. Click “Submit” button.

Important notice: In order to apply, you need to create an account with ACASC.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".

Commercial ads often seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.

Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.[


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