Film and TV and Mass Culture

Film and TV and Mass Culture Doctorate Degree

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Tel : +8615850513534

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  • Application Deadline:2018/06/01
  • Tuition:¥25000.00
  • Application Fee:¥800.00
  • Service Fee:¥0.00
How To Apply

Applying through ACASC generally takes a few minutes to complete. It takes 5 steps to complete the application.

1. Click “Apply Now” button at the top of the page.

2. Fill in online application form.

3. Upload required documents.

4. Pay the application fee and the ACASC service fee

5. Click “Submit” button.

Important notice: In order to apply, you need to create an account with ACASC.

Mass culture is based on the mass media (mechanical media and electronic media) as the daily cultural patterns that are operated according to the laws of the commodity market and are intended to make a large number of ordinary citizens obtain emotional pleasure. In this sense, popular poetry, newspapers and magazines serialized novels, best-selling books, popular music, television dramas, movies, and advertisements are undoubtedly part of popular culture.

The concept of popular culture first appeared in the Spanish philosopher Ortega's book The Revolt of the People. It mainly refers to the culture that has been embraced and accepted by the general public in a region, a community, and a country.

Rosenberg believes that the inadequacies of popular culture are monotonous, plain, vulgar, and the temptation and loneliness that are easy to generate in affluent life. Popular culture is often disseminated and represented through popular media (web, television, newspapers, magazines, etc.). Although this culture temporarily overcomes the sense of solitude and loneliness in people's lives and the sense of crisis of survival, it is also likely to greatly reduce The true standard of human culture has deepened people's alienation in the long history.

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